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15 Business Benefits of Online Chat Platforms for the Automotive Service Industry

Openbay Otis Garage Chat

Automotive service businesses must adapt new online technologies to increase new consumer acquisition and to grow revenue. From today forward, the way consumers will search for and select automotive services has changed. It’s a ‘digital first’ approach matching the always-on and always online lifestyle of the modern day consumer. These consumers have high expectations when acquiring automotive services and, with Millennials/Gen Z now the largest driving population, there are more digitally oriented vehicle owners than ever before. Today’s consumers expect personalized information unique to their needs and at their convenience no matter the time of day. With information in hand, these consumers will make informed decisions on businesses to service their vehicle. 

Here are 15 business benefits any automotive service business will experience when an online chat platform is deployed on their business website. 

Align with Changing Consumer Shopping Behavior

Position your business for success in today’s economy

  • Align your business with ‘digital first’ vehicle owners who go online to research and acquire products and services
  • Align your business website with the preferred method of communication of Millennials and Gen-Z who prefer messaging platforms / chat as opposed to email and phone 

Meet – and Exceed – Customer Expectations 

Increase customer acquisition and deepen loyalty

  • Allow website visitors to communicate with your business in a natural way – via a conversation – on demand, 24/7
  • Deliver personalized information and answers to website visitors without the need for the visitor to search the website, fill out an online web form or make a phone call
  • Allow customers to book services appointments instantly using a real-time appointment calendar showing available dates and times 
  • Allow customers to text staff directly while masking business phone numbers – giving real time access to staff 
  • Build trust relationships with consumers through interactive real-time engagement – always available to answer questions about service

Acquire and Convert On-line Consumers into Customers 

Improve ROI, convert online consumers into customers and grow revenue

  • Increase conversion of website visitors into paying customers and by reducing customer acquisition costs 
  • Reduce customer service costs and increase customer satisfaction by automating commonly asked questions 
  • Free up staff time to focus on customer in-person and other critical work
  • Gain new customers by making available vehicle recall information based on year-make-model 
  • Deliver real-time and automated services estimates based on year-make-model vehicle – and access to millions of service estimates 
  • Deliver real-time tire and installation pricing to shoppers – shop by vehicle type or tire size 
  • Never miss a customer request with no wait time for answers to questions about service, 24/7
  • Capture customer contact information and preferences 

For automotive service businesses, it’s more important than ever to adapt to meet the expectations of the modern day consumer. With an online chat platform, an automotive service business can align their business with fast-changing consumer habits, make their business stronger than ever and be better positioned against competition when the market recovers.

Openbay has helped many automotive service businesses gain consumers and grow service revenue. To learn more about Openbay Otis, Openbay’s advanced chat platform that operates like a Virtual Service Advisor, contact us at [email protected] or call (617) 315-8027.

Why the Automotive Repair and Service Industry Needs to Deploy Online Chat Platforms Now

 

Apr 2, 2020Jeff Clark
Why the Automotive Repair and Service Industry Needs to Deploy Online Chat Platforms NowOpenbay Is Available to Lyft Drivers for Convenient, Affordable Auto Repair
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Jeff Clark
April 2, 2020 Industry News, Openbay, Openbay News, Service Center Resources auto repair, auto repair shop help, automotive service business, chatbot, online chat, otis
Openbay

Openbay, an award-winning online e-commerce marketplace for automotive repair and services and a provider of SaaS-based solutions for the automotive care industry, is transforming the experience for automotive repair and service for consumers and the way that automotive care businesses acquire and service customers.

Contact Openbay

Reach out to Openbay to learn more.

Address: 10 Canal Park, Cambridge, MA 02141

Phone: 617-398-8888

Email: [email protected]

About

Openbay, an award-winning online marketplace for automotive repair and services and a provider of SaaS-based solutions for the automotive care industry, is transforming the experience for automotive repair and service for consumers and the way that automotive care businesses acquire and service customers.

Contact Openbay

To learn more about Openbay marketplace and subscription services, contact us today.

Address: 10 Canal Park, Cambridge, MA 02141

Phone: 617-398-8888

Email: [email protected]

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