Press: Openbay Launches New On-line Service to Help Automotive Care Businesses Better Serve Consumers with an Immediate Need for Auto Repair and Service

Openbay Launches New On-line Service to Help Automotive Care Businesses Better Serve Consumers with an Immediate Need for Auto Repair and Service

 Openbay Profile Interacts and Exchanges Information with Consumers 

CAMBRIDGE, MA, October 11, 2017 – Openbay, an award-winning online marketplace for automotive repair and provider of SaaS based offerings for the automotive care industry announces Openbay Profile. Profile is a unique and robust on-line presence for the automotive care business allowing consumers to interact and exchange information for service and repair previously not available online.
More than 70 percent of consumers indicated online service and pricing information is very important to extremely important when selecting a business to perform automotive services, according to a recent customer survey performed by Openbay. Additionally, more than 80 percent were satisfied with receiving service pricing online.

“The automotive aftermarket is in desperate need of modernization and alignment with the modern day digital consumer. The team at Direct Tire and Auto Service is working hard to expand its digital footprint for all of its five locations. We are also dedicated to researching and selecting new and innovative tools to meet the needs and expectations of online consumers with an immediate need for automotive services. Openbay Profile is one of the many solutions deployed by all Direct Tire and Auto Service locations to align itself with the shift in consumer buying behavior,” said Barry Steinberg, President and CEO, Direct Tire and Auto Service.

“We are building the world’s most trusted and transparent automotive repair and service marketplace. Profile is an extension of the Openbay marketplace. Consumers want their automotive repair service buying experience to be easier, faster and they demand transparency in the process,” said Rob Infantino, founder & CEO of Openbay. “Openbay Profile enables automotive care businesses to deliver to the consumer a detailed understanding of what is involved in a service upfront making appointment booking seamless and without the need to call around or wait for a response from completing a web form.”

Advanced features of Profile steers the consumer through an easy-to-use, step-by-step guide to either select from a host of services or to describe the current problem they have encountered with their vehicle. Profile gathers consumer contact information, year-make-model of vehicle, and service preferences. Profile then automatically responds to the consumer with detailed service pricing outlining parts, labor, taxes and time required to deliver the service or in the event of a problem encountered, service options to identify the problem. Profile makes available to the auto care business all information gathered and service pricing generated to help with follow up and appointment scheduling among other capabilities.
Features of Openbay Profile include:

  • Branded online business profile – self managed
  • Ability for consumers to generate a request for automotive service
  • Deals, specials, promotions for automotive services
  • Company contact, location, hours of operation
  • Display photos of business
  • About the business
  • Automotive services offered
  • Types of vehicles serviced
  • Warranty information
  • Ratings and reviews from Openbay and third party review providers
  • Respond to Openbay reviews
  • Amenities
  • Social links
  • Automotive certifications and training


Direct Tire and Auto Service – Watertown, MA location

Openbay Profile Pricing
Openbay Profile is available to automotive care businesses. A variety of Plans are offered to meet the needs of a wide spectrum of businesses, from the single owner single independent automotive repair center, to national chains, to franchise dealerships. Openbay Profile paid plans start at $49 per location per month.

Automotive care businesses are encouraged to inquire for more detail:
Follow Openbay on its blog, Facebook, twitter, Instagram, or visit for additional information.

About Openbay
Openbay is an online marketplace and SaaS software company transforming the experience for automotive repair and services for consumers, and the way that automotive care businesses acquire and service customers. Openbay is headquartered in Cambridge, MA, is privately held, and its investors include Stage 1 Ventures, Boston Seed Capital, GV (formerly Google Ventures), a16z seed, and several individual investors. Openbay holds an A+ rating from the Better Business Bureau.
Openbay, OpenbayConnect, OpenbayASP, and Openbay logos are either trademarks or registered trademarks of Openbay, Inc. Other company and product names may be trademarks of their respective owners.

Openbay Staff