Openbay to Showcase Industry-First Artificial Intelligence Powered Messaging Platform for Automotive Service Providers at SEMA 2019

Openbay Otis personalizes interactions and automates conversations between automotive service provider and website visitors

Cambridge, MA (October 16, 2019) — Openbay, the award-winning marketplace for automotive services and provider of SaaS solutions for the automotive services industry, will demonstrate its newest customer engagement software, Openbay Otis, at SEMA. Openbay Otis is the industry’s first artificial intelligence (AI) powered messaging platform designed to emulate a virtual service advisor from the business’ website – operating 24/7 – by delivering services estimates, taking appointments, answering questions about the services offered and more.

Today’s automotive service businesses remain unaligned with the buying behavior characteristics of the younger vehicle owners of today: Millennials and Generation Z. These digital-first generations expect an instantaneous, personalized connection to a business delivering a service they seek. In fact, 60% of Millennials currently interact with businesses using virtual messaging platforms, and, according to Gartner, by 2020 85% of consumers will engage with a business without interacting with another human being. Until now, there was no cost-effective way to improve online engagement with these powerful segments without adding significant resources and operational costs. 

Openbay Otis integrates into the online presence of an automotive services business. With Otis, vehicle owners have around the clock access to an intelligent virtual service assistant where conversations are instant, two-way and personalized. By providing accurate service quotes in real-time, instant appointment booking, ability to message (text) an employee and obtain information about the services provided by the business. Otis converts online visitors into paying customers.

“Otis was the right decision for us since it offers an enhanced service to our customers and makes it even easier to do business with us. Our website is now a one-stop shop for our customers,” said Scott Anderson, VP of Sales & Marketing, Raben Tire.

“Openbay Otis is an industry-changing technology aimed to modernize the way automotive service businesses communicate with, and convert, the modern-day vehicle owner. SEMA offers a unique opportunity for us to interact directly with our customers and prospective clients to demonstrate how Otis can add immediate value to their business,” said Rob Infantino, founder and CEO of Openbay. “We are especially excited to introduce new Otis features that will add direct value to service providers specializing in tire sales attending SEMA. We invite them to see how Openbay Otis can help them generate revenue growth and elevate their customer experience.”

Tire and auto service dealers attending SEMA 2019 interested in a private Otis software demonstration can schedule a meeting with the Openbay team at SEMA by clicking here or calling 617-325-8027. To learn more about Openbay Otis, please visit

About Openbay 

Openbay, an award-winning online marketplace for automotive service and repair and a provider of SaaS-based solutions for the automotive service industry, is transforming the way automotive service businesses acquire and retain customers, and the way consumers service their vehicles. Headquartered in Cambridge, MA, Openbay is privately held. Its investors include Shell Global Commercial, Stage 1 Ventures, Boston Seed Capital, GV (formerly Google Ventures), a16z seed, and several other investors. Openbay holds an A+ rating from the Better Business Bureau.

Media Contacts:

Kate Smith, Head of Marketing
[email protected]