Openbay in the News: ASA Forms Digital Division to Help Dealers With Customer Acquisition

The following excerpt comes from an article posted on

ASA Automotive Systems Inc. has long helped retail, commercial and wholesale tire dealers, and retreaders, too. And now the company has identified another need in the marketplace — customer acquisition.

ASA is creating an entirely new digital division to focus on consumers — specifically, on how to direct consumers to the tire retailer, and retain those consumers.

…ASA has worked with Openbay Inc., and Openbay founder and CEO Rob Infantino says the collaboration came about because the two businesses had tire dealer customers in common. Infantino says ASA is taking the best tools and technology “and offering it in a suite.”

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