Service Providers 9
Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately — “inbound” marketing, or creating content — blogs, social […]
There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition, […]
You know your shop needs to be on social media. After all, it’s where your customers are — 75% of adults in the U.S. who are on the internet are also on Facebook. And, according to Ratchet & Wrench, 53% of shops making $2.5 million or more per year are on Twitter. You’re just not […]
Mobile mechanics tend to do well on Openbay’s platform. This is due in large part to the convenience factor — mobile mechanics travel directly to the vehicle to fix it. Their customers never have to leave their homes or offices to have their cars maintained or fixed. Distance is the #1 reason Openbay users select a service […]
We’re always on the lookout for interesting repair shop owners and operators to interview, and anyone who knows Frank Leutz knows he fits the bill, and breaks the mold. Leutz (above, in fedora) is the owner of Desert Car Care in Chandler, Arizona, which just won “Small Business of the Year” via the Chandler Chamber […]
Before you head off to your automotive technician, make sure you don’t run afoul of some basic ‘service lane etiquette.’ We spoke with some technicians (or mechanics), shop owners and managers to get their take on how to talk to a mechanic. You may be surprised by the things you should stop asking, as well […]
If you’re working in the auto care industry and haven’t yet come across Audra Fordin, you might be living under a rock. Audra’s a rare breed – she’s a female mechanic who owns her own shop, Great Bear Auto Repair, in Flushing, NY. Her “Women Auto Know” program, to empower women drivers, has earned Audra […]
Today, the Auto Care Association hosted a fascinating teleforum on the auto care industry called “Top Business Challenges for 2016 and How to Solve Them” with the following panelists: John Washbish, MAAP, President & CEO, Aftermarket Auto Parts Alliance, Inc. Mark Seng, MAAP, Global Aftermarket Practice Leader, IHS Automotive Malcolm Sissmore, Sales Director, Delphi Products & […]
The Openbay office was abuzz last night when Big Mike, in partner development, received a small package in the mail. It had traveled nearly 3,000 miles, from Chino, CA to Cambridge, MA, and was sent by a new service provider Mike had recently signed up – Gabriel’s Auto & Towing. We were excited to have […]
Openbay, an award-winning online e-commerce marketplace for automotive repair and services and a provider of SaaS-based solutions for the automotive care industry, is transforming the experience for automotive repair and service for consumers and the way that automotive care businesses acquire and service customers.
Reach out to Openbay to learn more.
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