Women 10
Top Problems Women Face at the Auto Shop and How to Avoid Them
Car repair is a stressful, nerve-wracking experience for anyone. As you anxiously sit in the auto shop waiting room, you can’t help but ask yourself, “What problems will the mechanic find? How much will this cost me? Can I trust that I’m getting the best price?” In the male-dominated auto repair industry, a common assumption […]
Meet Lauren Fix, The Car Coach
There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition, […]
Patrice Banks, Head of Girls Auto Clinic, Views Auto-Care Challenges As Her Opportunity
Women are making headlines in the automotive world – according to Frost & Sullivan, most licensed drivers are women, women influence 91% of automotive purchases, and more women than men are “schooling themselves before walking into a dealership or garage by researching on the Internet or among their peer groups.” Despite the large composition of […]
3 Things You Need to Know About Your Car
Happy National Car Care Month! At this year’s New York International Auto Show, we attended a panel discussion about women and the automotive world, and wrote it up here: Women, Auto Care & the Power of the Purse. Lexus generously hosted the event, and afterward, we caught up with panelist, Audra Fordin, founder of Women […]
This Repair Shop Owner's Unconventional Response to the Recession
If you’re working in the auto care industry and haven’t yet come across Audra Fordin, you might be living under a rock. Audra’s a rare breed – she’s a female mechanic who owns her own shop, Great Bear Auto Repair, in Flushing, NY. Her “Women Auto Know” program, to empower women drivers, has earned Audra […]
"Car Apps You Should Know"- Openbay covered on Fox66 TV
Exciting news – auto expert, Jill Ciminillo, who wrote the piece, “Auto Apps You Should Know About” was interviewed on Flint’s FOX66 TV talking about Openbay! As noted in the segment, “There’s no headache quite like a sudden, large car repair bill. For Angela Moore in Genesee County, it’s also intimidating.” Like many, Angela is concerned […]
Top Problems Women Face When Going to the Mechanic
I think almost everybody faces some element of anxiety when they visit their auto mechanic. But after talking with many female friends, coworkers, and family members of mine, it seemed like their anxiety rode a little higher. So I wanted to get it down on paper – well, internet paper – what some of their […]
