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Openbay Launches Subscription-Service Suite for Auto Repair Shops
Helps Automotive Service Centers Align with Today’s Online Consumers Feb 7, 2017 – Cambridge, Mass. — Today, Openbay, the online marketplace for auto repair, announces a suite of subscription services for automotive-service centers to address challenges of acquiring and retaining customers. While today’s consumers are increasingly buying products and services online, the auto-care industry hasn’t […]
Marketing Strategies for Auto Repair Shops: Blogging, Social & Co-Marketing Tips
Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately — “inbound” marketing, or creating content — blogs, social […]
Stop Running to the Phone! There's a Better Way to Get New Customers
Are you looking for an easier way to bring customers into your auto repair shop? These days, customers want quotes instantly, and they don’t have time to call around from shop to shop. Likewise, many shop owners are tired of wasting time on the phone, generating quotes for someone who may never come in. It’s important […]
Auto Repair Shops: How to Increase Customer Loyalty, Part II
Here’s the second part in our series about increasing customer loyalty in auto-repair shops. Customers often spend hundreds of dollars at their auto-repair shops, and if you’re smart, you’ll keep that in mind with every interaction. Car repair and maintenance isn’t where most people would put their money, if they had a choice. If you can […]
How to Increase Customer Loyalty: Know What You're Doing Wrong
For small businesses, customer loyalty is everything — the holy grail. Want to know why your auto-repair business’ customers aren’t returning? The prevailing service center owner/operator sentiment might be that disloyal, wandering-gypsy customers are only looking for lower prices over quality. But we surveyed customers who weren’t 100% happy with their automotive service providers, and the […]
Meet Arto, an Openbay Recommended Service Provider
Arto Dermovsesian has been with Openbay since the company’s early days, and his shop, Arto’s Service Station, is an Openbay Recommended Repair Shop that has been around for 17 years. We dropped in at Arto’s, which is in a prime location in Watertown, MA, near plenty of foot traffic, to learn more about about Dermovsesian’s business and his experience working with […]
Meet Lauren Fix, The Car Coach
There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition, […]
Auto Repair Industry Outlook – ACA Leadership Conference
The Auto Care Association‘s Young Auto Care Network Group, also known as YANG and its Automotive Warehouse distributors Association, AWDA, are wisely paving the way for future leaders in the industry. Its “Next Step” program hosted a scholarship for ten young (under 40) auto-care professionals to join its inaugural YANG Spring Leadership Days (SLD). The focus was […]
Social Media Tips for Small Businesses: Get Started Today
You know your shop needs to be on social media. After all, it’s where your customers are — 75% of adults in the U.S. who are on the internet are also on Facebook. And, according to Ratchet & Wrench, 53% of shops making $2.5 million or more per year are on Twitter. You’re just not […]
