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Get Your Business Ready for Gen Z: Millennial Auto Trends Part III

In 10 Years, Your Buyers Will Be From Gen Z. Will You Be Ready? We are all familiar with Baby Boomers, Millennials, Gen Xers and Gen Yers, but how much do we know about the latest Gen Z? The Pew Research Center began studying the largest generation, Millennials, in 2009. Ten years later, researchers saw […]

April 23, 2019 More
 

‘Adulting’: How Millennials Are Shaping Auto Trends Part II

We’ve heard all the adages about millennials before. They’re entitled. They constantly need praise in order to be motivated. They whine about wanting to work remotely. They switch jobs too often. They live in their parents’ basements and can’t stand on their own two feet. Their lives take place as much online as they do […]

April 12, 2019 2 More
 

Don’t Make Me Wait, Call or Think: Millennials and Auto Care Part I

2019 is the first year in US history that the number of millennials surpassed the number of baby boomers. Today, there are about 79.8 million millennials in the U.S. (ages 23 to 38 in 2019), while the total number of baby boomers (ages 55 to 73 in 2019) is 74.1 million. As baby boomers reach […]

March 26, 2019 More
 

The Value of Texting Your Customers

This article is for automotive service professionals. It focuses on how to better serve customers in ways to meet their expectations. How and when a shop communicates with their customers is key. Texting is just one component of a customer’s expectations. How often do you have an important question for your customer, but you just […]

August 20, 2018 More