Business Tips 10
Marketing Strategies for Auto Repair Shops: Blogging, Social & Co-Marketing Tips
Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately — “inbound” marketing, or creating content — blogs, social […]
Auto Repair Shops: How to Increase Customer Loyalty, Part II
Here’s the second part in our series about increasing customer loyalty in auto-repair shops. Customers often spend hundreds of dollars at their auto-repair shops, and if you’re smart, you’ll keep that in mind with every interaction. Car repair and maintenance isn’t where most people would put their money, if they had a choice. If you can […]
Social Media Tips for Small Businesses: Get Started Today
You know your shop needs to be on social media. After all, it’s where your customers are — 75% of adults in the U.S. who are on the internet are also on Facebook. And, according to Ratchet & Wrench, 53% of shops making $2.5 million or more per year are on Twitter. You’re just not […]
This Repair Shop Owner's Unconventional Response to the Recession
If you’re working in the auto care industry and haven’t yet come across Audra Fordin, you might be living under a rock. Audra’s a rare breed – she’s a female mechanic who owns her own shop, Great Bear Auto Repair, in Flushing, NY. Her “Women Auto Know” program, to empower women drivers, has earned Audra […]
Challenges & Trends in the Future of the Automotive Aftermarket
Today, the Auto Care Association hosted a fascinating teleforum on the auto care industry called “Top Business Challenges for 2016 and How to Solve Them” with the following panelists: John Washbish, MAAP, President & CEO, Aftermarket Auto Parts Alliance, Inc. Mark Seng, MAAP, Global Aftermarket Practice Leader, IHS Automotive Malcolm Sissmore, Sales Director, Delphi Products & […]
5 Ideas for Your Repair Shop Waiting Room
If you’re an auto repair shop owner/operator, you’re probably focused on managing your business. And while you have your head down working hard, you might not glance up often enough to see your waiting room through your customers’ eyes. The last time we had our car worked on, we went to a local shop, which […]
Car Repair Shops – You Need This App
Just as virtually everything and everyone has moved online, it’s not enough – the world’s gone mobile! The average American spends 4.7 hours per day on a mobile device. This may be a tough pill to swallow in a world where many repair shops still exist offline. We’re still pretty astonished to find many service […]
8 Ways to Increase Customer Satisfaction In Your Auto-Repair Business
Just a few years ago, mechanics got their business the old fashioned way – by word of mouth. Nowadays, the internet is flooded with directory services, customer ratings and review sites. As a result, tech-savvy shops with big budgets for marketing and SEO may have sent your customers elsewhere. Even if your repair work shines, […]
7 Useful Sites for Auto Repair Shops to Know & Grow Business
7 Useful Sites for Auto Repair Shops to Know & Grow Business If you’re an automotive service professional, chances are you’re always looking for ways to grow your business, to know more, and to gain a competitive edge, right? In no particular order, here’s our list of seven websites worth checking out, along with one […]
