Business Tips 10
Hubspot, the two-billion-dollar ‘inbound marketing’ company, recently hosted its massive INBOUND conference here in Boston. We joined, with an eye toward learning some useful marketing strategies for auto repair shops, so we could share with our community of service providers. The focus of INBOUND was — appropriately — “inbound” marketing, or creating content — blogs, social […]
Here’s the second part in our series about increasing customer loyalty in auto-repair shops. Customers often spend hundreds of dollars at their auto-repair shops, and if you’re smart, you’ll keep that in mind with every interaction. Car repair and maintenance isn’t where most people would put their money, if they had a choice. If you can […]
You know your shop needs to be on social media. After all, it’s where your customers are — 75% of adults in the U.S. who are on the internet are also on Facebook. And, according to Ratchet & Wrench, 53% of shops making $2.5 million or more per year are on Twitter. You’re just not […]
Bonded Transmission & Auto Repair is a family business that’s been around for 55 years and has been nationally recognized as an efficient, successful business. The shop isn’t located in a high-traffic area, and it doesn’t offer the lowest prices. Bonded’s commitment to customer service and delivering top-notch work is what has earned the business […]
If you’re working in the auto care industry and haven’t yet come across Audra Fordin, you might be living under a rock. Audra’s a rare breed – she’s a female mechanic who owns her own shop, Great Bear Auto Repair, in Flushing, NY. Her “Women Auto Know” program, to empower women drivers, has earned Audra […]
Today, the Auto Care Association hosted a fascinating teleforum on the auto care industry called “Top Business Challenges for 2016 and How to Solve Them” with the following panelists: John Washbish, MAAP, President & CEO, Aftermarket Auto Parts Alliance, Inc. Mark Seng, MAAP, Global Aftermarket Practice Leader, IHS Automotive Malcolm Sissmore, Sales Director, Delphi Products & […]
If you’re an auto repair shop owner/operator, you’re probably focused on managing your business. And while you have your head down working hard, you might not glance up often enough to see your waiting room through your customers’ eyes. The last time we had our car worked on, we went to a local shop, which […]
Just as virtually everything and everyone has moved online, it’s not enough – the world’s gone mobile! The average American spends 4.7 hours per day on a mobile device. This may be a tough pill to swallow in a world where many repair shops still exist offline. We’re still pretty astonished to find many service […]
Just a few years ago, mechanics got their business the old fashioned way – by word of mouth. Nowadays, the internet is flooded with directory services, customer ratings and review sites. As a result, tech-savvy shops with big budgets for marketing and SEO may have sent your customers elsewhere. Even if your repair work shines, […]
7 Useful Sites for Auto Repair Shops to Know & Grow Business If you’re an automotive service professional, chances are you’re always looking for ways to grow your business, to know more, and to gain a competitive edge, right? In no particular order, here’s our list of seven websites worth checking out, along with one […]
Openbay, an award-winning online e-commerce marketplace for automotive repair and services and a provider of SaaS-based solutions for the automotive care industry, is transforming the experience for automotive repair and service for consumers and the way that automotive care businesses acquire and service customers.
Reach out to Openbay to learn more.
Address: 10 Canal Park, Cambridge, MA 02141
Email: [email protected]