Service Center Resources 87
Did You Know: How to Become an Openbay-Recommended Shop
Service providers are sometimes so busy managing the comings and goings and fixings of vehicles that it’s easy to forget what a pain in the neck it can be to be on the other side, as a vehicle owner. Not only are they without a car or truck for hours to days on end, but they’re […]
Auto Repair Shops: How to Increase Customer Loyalty, Part II
Here’s the second part in our series about increasing customer loyalty in auto-repair shops. Customers often spend hundreds of dollars at their auto-repair shops, and if you’re smart, you’ll keep that in mind with every interaction. Car repair and maintenance isn’t where most people would put their money, if they had a choice. If you can […]
How to Increase Customer Loyalty: Know What You're Doing Wrong
For small businesses, customer loyalty is everything — the holy grail. Want to know why your auto-repair business’ customers aren’t returning? The prevailing service center owner/operator sentiment might be that disloyal, wandering-gypsy customers are only looking for lower prices over quality. But we surveyed customers who weren’t 100% happy with their automotive service providers, and the […]
Meet EricTheCarGuy: from Automotive Technician to YouTube Phenomenon
Here’s EricTheCarGuy at the Ferrari garage at the Monterey Grand Prix.Image courtesy of EricTheCarGuy. If you’ve ever sought assistance online in repairing your own car, or have searched for exactly what an auto repair entails, odds are you’ve come across EricTheCarGuy. This automotive technician-turned-YouTube star has racked up more subscribers than there are people living in […]
Meet Arto, an Openbay Recommended Service Provider
Arto Dermovsesian has been with Openbay since the company’s early days, and his shop, Arto’s Service Station, is an Openbay Recommended Repair Shop that has been around for 17 years. We dropped in at Arto’s, which is in a prime location in Watertown, MA, near plenty of foot traffic, to learn more about about Dermovsesian’s business and his experience working with […]
Meet Lauren Fix, The Car Coach
There’s $62 billion of undone automotive maintenance each year, and Lauren “The Car Coach®” Fix is on a mission to change that. The aptly named Lauren “Fix” is an ASE-certified automotive technician. She regularly appears in a host of national media outlets, giving car-care tips as a spokesperson for the nonprofit Car Care Council. In addition, […]
Auto Repair Industry Outlook – ACA Leadership Conference
The Auto Care Association‘s Young Auto Care Network Group, also known as YANG and its Automotive Warehouse distributors Association, AWDA, are wisely paving the way for future leaders in the industry. Its “Next Step” program hosted a scholarship for ten young (under 40) auto-care professionals to join its inaugural YANG Spring Leadership Days (SLD). The focus was […]
Social Media Tips for Small Businesses: Get Started Today
You know your shop needs to be on social media. After all, it’s where your customers are — 75% of adults in the U.S. who are on the internet are also on Facebook. And, according to Ratchet & Wrench, 53% of shops making $2.5 million or more per year are on Twitter. You’re just not […]
Want to Bring Your Own Auto Parts to a Mechanic? Here are 5 Reasons You Shouldn’t
Looking for ways to save money on car repairs? Regularly maintaining your vehicle – think oil changes and tire rotations – is the best way for an automotive technician to keep an eye on your vehicle health. That way, items that require attention won’t be left to deteriorate to the point of major parts breaking, […]
